Harness the Power of NEW YORK RADIO

"There are 16.9 million New Yorkers over the age of 6. Of these consumers, 15.7 million of them listen to New York Market Radio each week. That’s a 93% penetration rate. This rate is unachievable by most other media.
And, New York Market Radio holds its audience throughout the weekdays and into the weekends. During morning drive (Mon-Fri 6am-10am), 11.2 million (66%) New York consumers listen to the Radio. Although New Yorkers get busier during the day, more than 12.2 million (73%) New York consumers are still listening in middays (Mon-Fri 10am-3pm). In the afternoon (Mon-Fri 3pm-7pm), Radio listening increases to over 12.6 million consumers
New Yorkers return to Radio in the evening and on weekends. Since evenings and weekends are the prime time for purchases, these are critical dayparts for any advertiser. In the evenings, 9.3 million New York consumers tune to their Radios. On the weekends, 12.8 million consumers are tuning in. Weekends is the highest daypart for reaching New York consumers.
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Now that you have seen the headlines, let’s dig a little deeper into the story behind this massive audience.

Radio’s reach in New York covers all demo groups. Whether your advertising target is younger or older consumers, New York Radio reaches an audience that matches the population. In the key 25-54 buying demos, New York Radio exceeds the population!
This reach holds true both for the total audience to Radio and the time these consumers spend listening to New York Radio stations. In the hardest to reach younger groups (Persons 6-11, teens and Adults 18-24) New York Radio reaches 88% to 95% of these key consumer groups. And, even with the competition with other mediums, Adults 18-24 listen to the Radio an average of 11 hours and 15 minutes a week. This is a captive audience!
In the older demo groups, New York Radio’s reach is tremendous, with penetration at 92% or higher in all groups. Time spent listening for these groups averages more than 13 hours a week!

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As advertisers focus on their key targets, we will focus on Radio’s heavy listeners. There are almost 3 million New York consumers who listen to the Radio for at least 22 hours a week. What does an advertiser need to know about New York Radio’s heavy hitters? According to Scarborough:

51% of these listeners are male. 49% are female. 65% of these consumers are between the ages of 25-54.
53% have pursued at least some college education. 29% have achieved a college degree or higher certification.
48% are employed in management, business, professional or sales occupations.
32% have a household income of $100,000 or more.
51% are married.
46% have children under the age of 18 in their household.

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Now that you know the basics on New York’s heavy Radio listeners, what do they plan to buy? Where do they like to vacation and shop? What do they invest in? Are they heavy cellular/wireless phone or Internet users? How much are they spending on groceries?

Over 722,000 of New York’s heavy Radio listeners own a home valued at over $500,000.
Over 843,000 of these listeners' households have stock or stock options.
Over 654,000 of these listeners' households plan to purchase or lease a new or used automobile in the next year.
Over 644,000 of these listeners plan to take a foreign trip in the next year.
Over 1.3 million of these listeners have spent over $75 on their last cellular phone bill in the past month.
Over 1/2 million of these listeners have spent $1,000 or more on Internet purchases in the past year.
Nearly 1.0 million of these listeners' households have spent $150 or more on groceries in the past week. Click here for more information

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