Overview

Clear Channel NY created the name and concept of “One Thing That’s Green” for JetBlue Airways.  The assignment was to create a “Green Culture” and event for JetBlue Airways that can promote volunteerism & sustainability which will reach existing and new customers, while generating awareness and buzz in efforts of ultimately increasing sales. 

On April 19th, 2008, approximately 400 people did their “One Thing That’s Green” by planting trees and beautifying East Harlem including JetBlue, Clear Channel, NY Restoration Project and the general public.  From Breakfast to 106.7’s Christine Nagy, to Warm-Up’s, to tree plantings to the closing celebration including Power 105’s Ed Lover, the Volunteerism and awareness of “One Thing That’s Green” was a huge success.  The jetBlue Brand and Green Culture was front and center for everyone to see!!

Sponsorship Package

JetBlue Airways’ sponsorship package included:

6-week Customized program of On-air Announcements on 106.7 Lite Fm; Customized On-Line Radio commercials on 1067litefm.com; Microsite creation and management; Video production with JetBlue CEO; On-Line Integration on 1067litefm.com; Full event coordination with NY Restoration Project, JetBlue Airways and the NYC Parks Department;  PR coordination and exposure; Full On-site Activation/Management including everything from Food to staging to partners to volunteers, etc...; Full Clear Channel integration from all departments.

Results

•TOTAL IMPRESSIONS ~ 78 MILLION

•REACHED the Expected Volunteer Quotas via registry through Microsite

•Additional Media Coverage from WWOR, NY 1 News, Bergen Record

•“One Thing That’s Green” is a culture that can live with JetBlue forever