Research
 
NYMRAD can provide a variety of qualitative and quantitative research to help you learn how to use Radio in the NY Market.

We have qualitative research from Media Audit and Scarborough correlating Radio listenership to product usage and comparing Radio listening to other media for a variety of qualitative categories.

 

 


(Source: Arbitron Ratings, Winter 2007)
We also can provide Arbitron Radio research for the NY Market, which ranks stations by all major demographic groups.

 

 


(Source: Arbitron Ratings, Winter 2007)

(Source: Media Audio, Feb-Mar, 2007)
 
For more research specific to your marketing needs, please contact us!
 
 
 
What Happens When the Spots Come On?
 
Impact of Commercials on Radio Audiences
 
Radio and the Internet
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