Radio - An Everyday Occurrence

Few items in life are an everyday occurrence. Obviously people are breathing and eating every day. Without them life would not continue. But how about more voluntary occurrences, like exercising and watching the news and checking your Facebook page?

We know that, according to Scarborough, less than 60% of all New York Metro Adults 18+ have used Facebook in the past 30 days. That means that over 40% of the population has not used Facebook in the past month. Obviously that non-use percentage would skyrocket if one were able to narrow it down to an average day.

Why do we ask? We all know that just about everyone in the New York Metro tunes to radio in an average week, but what happens when you narrow it down to an average day? It is equally impressive. According to Nielsen (Jan17-Jun17), 58.4% of all New York Metro Adults 18+ tune to the radio in an average day. In other words, New York Metro radio reaches as many people in a day as Facebook does in a month.

This impressive daily reach transcends demographics, ethnicity, geography, and socioeconomics. Even half of those hard-to-reach Millennials are tuning into radio daily.

Radio is clearly a daily habit for all segments of the New York Metro marketplace. When it comes to reaching consumers, radio cannot be topped!

1Non-African American and non-Hispanic
2Bronx, Kings, New York, Queens, Richmond counties
3Nassau, Suffolk counties
4Bergen, Essex, Hudson, Middlesex, Monmouth, Morris, Passaic, Somerset, Union counties
5Fairfield (SN Split), Rockland, Westchester counties