Radio…Reaching New York Consumers EVERYWHERE!

Overview
One of best reasons that Radio consistently delivers for its advertisers is its ability to reach consumers wherever they are. Radio's portability allows New Yorkers to listen at home and away, and often at the moment that they are making important purchasing decisions. Radio's advertisers benefit regardless of where their message is heard.

At Home Listening: An advertising message reaches a captive audience when its listeners hear that message at home. The Radio is turned on and stays on and is heard for long periods of time. A great way to get results is to deliver your message first thing in the morning and at the end of the day.

At Work Listening: What better location to reach a consumer than in the workplace as they plan their lunchtime errands and their after-work shopping and dining? The Radio is often on all day long at the office. Talk about a way to build frequency!

In Car Listening: Reaching consumers just before the point of purchase as they listen in their cars remains one of Radio's greatest strengths. Radio can deliver the last advertising message heard before they enter the store. Selling cars? Selling tires? What better time to reach your prospective customers than while they are actually driving? Isn't a car just a Radio with four wheels? ng your brand to your existing customers, or are you reaching out to new customers?

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AT&T and Samsung Join Together
for Mega Results

Spanish Broadcasting Systems' WSKQ & WPAT designed a contest called "Aventura Assistant for a Day "for its client AT&T Mobility that ran Dec '09 – Jan '10. Their marketing objective was to leverage AT&T's sponsorship of the musical group Aventura into a meaningful local program that would impact both brand awareness and sales; in additional to, highlighting AT&T's partnership with Samsung.

Aventura, one of the hottest musical acts in the Hispanic world, is currently riding a wave of unprecedented popularity and AT&T is a major sponsor of their current US tour. To create a meaningful local program, WSKQ and WPAT teamed up to execute a unique text-to-win contest where a lucky winner gets to spend a day with members of Aventura.

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