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There's No Business Like the Healthcare Business

In America, healthcare is big business. In fact, U.S. per capita healthcare spending is twice the average of other developed countries (Peter G. Peterson Foundation). And that pie is only getting bigger. PwC's Health Research Institute forecasts a 6.5% increase in medical costs in 2018.

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The power and efficiency of Radio continues to be a game-changer. When it comes to taking it a step further, we align clients with dynamic personalities and the sports teams that our consumers love. This alignment helps the client to grow an affinity with the consumer. In addition, by utilizing one of our personalities we are able to truly tap into the passion of the sports fan.

This past year, Stephen A. Smith took on a live read program for the Zyppah anti-snoring device. Stephen not only read the spots, he lived them! He needed the help of the snoring device and made the spots truly resonate with our audience. The client saw double-digit growth in sales and have remained on the air since.

This is just one more story that demonstrates how Radio, combined with a personality that the audience identifies with and trusts can take an advertising program to the next level.

Radio Contributes to a Record Year of Giving for the Broadcasters Foundation of America

With the support of radio, the Broadcasters Foundation of America awarded a record $1 Million this year to 268 broadcasters in acute need. A 501(c)3 charity, the Broadcasters Foundation provides monthly and one-time emergency grants to broadcasters and their families who are devastated by debilitating illnesses and accidents or affected by natural disasters.

With the devastation from hurricanes, floods, and wildfires in 2017, The Broadcasters Foundation knew many broadcasters would need emergency aid. To increase awareness of its mission, the Foundation added radio public service announcements to its outreach program. Awareness has reached unprecedented levels and the Foundation continues to reach out across the country to provide aid to those broadcasters who need it most.

There’s still time to make a 2017 tax-deductible donation to the Broadcasters Foundation. Please visit www.broadcastersfoundation.org, call 212-373-8250, or email info@thebfoa.org.

Entercom has flipped CHR "92.3 Amp Radio" WBMP New York to modern rock as "Alt 92.3."" The move brings the alternative format back to the frequency that was New York’s home of modern rock during the Howard Stern era. It launched Nov.17 playing commercial free, 10,000 songs in a row.

Gregg Giannotti, currently co-host of "Gio & Jones" on CBS Sports Radio, has been named co-host of the newly renamed WFAN Morning Show, "Boomer & Gio," weekdays from 6-10am, alongside Boomer Esiason. Later in the day, 2 - 6:30pm, SportsRadio 94WIPs Chris Carlin, former New York Jets linebacker Bart Scott and CBS Sports Radio and Sports Illustrated’s Maggie Gray host a long-awaited new afternoon program, "The Afternoon Drive with Carlin, Bart and Maggie." Also, Joe Benigno and Evan Roberts show remains at 10am and extends to a fourth hour. The new shows and programming updates take effect January 2, 2018.

Rick Warren and Jack Hibbs join Salem Media’s WMCA. "Daily Hope with Rick Warren" weekdays at 2:30pm, started October 2. Warren is an author and has sold more than 32 million copies and has been translated into 85 languages. "Real Life with Jack Hibbs," airs weekdays at 4pm. Hibbs is the Founder and Senior Pastor of Calvary Chapel Chino Hills located in Southern California.

New ESPN Radio NY weekday lineup:

  • 4-5am First and Last with Mike Golic Jr.
  • 5-6am Gordon Damer Show
  • 6-10am Golic and Wingo
  • 10am-1pm Humpy & Canty (hosts are Rick DiPietro, Chris Canty and Dave Rothenberg)
  • 1-3pm Stephen A. Smith
  • 3-7pm The Michael Kay Show (hosted by Michael Kay, Don LaGreca and Peter Rosenberg)
  • 7-10pm Alan Hahn Show
  • 10p-12a ESPN New York Tonight with Larry Hardesty

Niko joined iHeartMedia's WHTZ Z100 Part-Time. Nicholas "NIKO" Petrou exited CBS Radio's WBMP 92.3 AMP Radio in the summer.