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Radio Does Retail Right!

Consumer confidence is on the rise. According to The Conference Board, the Consumer Confidence Index rose for the second month in a row in February and now stands at 114.8. And, Kiplinger estimates a 3.7% increase in retail sales in 2017. That adds up to a great bang for the retail industry’s advertising buck.

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Driving Enrollment & Connecting with Target Audiences Through Community Engagement.

In a crowded field of healthcare providers, MetroPlus’s main objective was to grow member enrollment year-over-year within two key, often hard-to-reach demographics: the multicultural community, and the “Invincibles” – the younger generations who believe they do not need health insurance at this stage in their lives. In partnership with iHeartMedia, MetroPlus worked on a targeted approach, reaching the Invincibles and the multicultural community in the most efficient manner possible: utilizing two stations well known for their young, multicultural reach, WWPR and WHTZ, to spearhead efforts to drive enrollment for MetroPlus.

With a robust multi-platform campaign across both stations, iHeartMedia and MetroPlus collectively drove the message home to listeners, educating individuals not only about affordable healthcare options through MetroPlus, but about the best ways to handle their own health and wellness.

Z100 and Power 105.1 ran a series of segments regarding general health and wellbeing, ranging in topics from educating individuals on the importance of mental health, to improving physical health. To amplify its on-air efforts and for further targeted reach, MetroPlus utilized iHeartMedia’s extensive digital capabilities, including iHeartRadio. Overall messaging directed audiences to MetroPlus’s website, offering listeners the opportunity to learn more about the healthcare options available to them.

Lastly, iHeartMedia and MetroPlus came together in the community, engaging with the public face-to-face, one-on-one. Quarterly events across target zip codes in Manhattan, Brooklyn, Queens and the Bronx allowed MetroPlus to educate its target audiences, inform said individuals of their options, and interact with potential members on a personal level. With MetroPlus’s staff on-hand and iHeartMedia’s street teams in tandem, the groups were able to reinforce the message of MetroPlus being an affordable healthcare provider for New York City residents.

As the year came to a close, it was clear that MetroPlus’s partnership with iHeartMedia had flourished; with record attendance at MetroPlus events and enrollment numbers on the rise, the multi-platform campaign proved successful for both parties involved.

SBS's Spanish Contemporary WPAT, 93.1FM Amor, NY has launched a new morning show, 6-10am, "La Bodega de la Mañana," featuring Bolívar Valera "El Boli" and Arlette Borrelly. Also participating in the show are Alfredo Galvan and Shorty. Boli Valera is an actor and television personality from the DR, while Arlette, who was born in the DR, started her radio career as an announcer in Miami.

Univision Communications, Inc. has landed Luis Jimenez to host mornings on Tropical WXNY, (LA X 96.3 FM)/New York. Jimenez first hit NYC airwaves at WSKQ in 1993, and has been a staple of NY Radio.

Press Communications' WWZY-FM is now 107.1 The Boss, WWZY-FM 107.1/WBHX-FM 99.7, with a Classic Rock format playing Rock from the 70's, 80's & more.

Pork Roll and Eggs, formally on WWZY-FM and WBBO is moving to mornings on Thunder 106, WKMK; replacing Brian and Chelsea. Brian, formally WKMK's morning show co-host, is moving to 7-midnight and will continue as Music Director at Thunder and Chelsea stays with Press Communications on a part time basis.

The Stephen A. Smith Show will return to ESPN’s owned and operated radio stations in Los Angeles, ESPN LA710 and 98.7FM NY. Other station changes reported in January are the first two hours of Russillo & Kanell, 1 – 3 pm, will move to ESPN Xtra, SiriusXM Channel 81, while the third hour will remain on ESPN Radio Channel 80. The Dan Le Batard Show with Stugotz will air nationally on ESPN Radio and SiriusXM Channel 80, 10 am – 2 pm, while also airing locally in NYC on ESPN Deportes Radio NY, 1050AM, Noon – 2 pm. Also, the current ESPN Radio NY staple Hahn & Humpty will move to the 10 am – 1 pm timeslot.

iHeartMedia New York announced that Seattle radio personality Brady has been named the Late Night Host and Music Coordinator for Z100, NY, weeknights, 10 pm - 2 am. Previously, Brady was a nighttime on-air personality for KPWK in Seattle, WA.

Cumulus’s WABC NY announced the expansion of the late morning “Bernie and Sid Show” by an hour – now airing from 9:00 am - 12:00 noon. Both Bernard McGuirk (right) and Sid Rosenberg (left) continue their roles on Cumulus Media’s WABC-based “Imus in the Morning” program , McGuirk as sidekick and Rosenberg as sports anchor.

Also, at WABC, weekly "Always in Fashion" with Mark Weber is adding a second weekly airing. The show is moving its Saturday edition from 10pm - 8pm, and is adding a SUNDAY airing at 5pm.

Cumulus’ Country WNSH, NASH FM 94.7, NY has upped weekend/swing host Katie Neal to middays, where she succeeds Shila Nathan, who departed in November, 2016.