Few advertising options have the advantage that Radio offers – Great Reach and a Loyal Audience.  With Radio, an advertiser can reach just about every person in the New York metropolitan region.  Just as important is the fact that these consumers are loyal to a specific station.  The goodwill that Radio can offer target consumers is invaluable.

Just about every consumer in New York tunes to the Radio every week.   This massive reach is across genders, all demographic/ethnic groups, and all geographies.  In other words, Radio reaches just about everyone in New York every week.

Even the best ad campaign is completely ineffective if it does not reach potential consumers.  Because Radio reaches nearly 100% of all New Yorkers, advertisers can be assured that their message is heard.

While this emotional relationship is critical for any ad message to be effective, many believe it is difficult to quantify this nebulous criterion.  However there are two estimates that can help gear an advertiser to stations that can deliver this.  They Are:

  First Preference Listening

Technically, first preference listeners are those that spend longer with a given station than any other.  Many believe that it is your favorite station.  These are the people that are brand loyal to your Radio station.  According to an Arbitron national PPM study, 20% of a station’s cume results in 63% of a station’s AQH.  In other words, one in five listeners is driving nearly two-thirds of a station’s listening.

First preference listeners are those that a typical Radio schedule will deliver.  So, while advertisers need to pay attention to a station’s reach (cume), they need to be equally concerned about delivering loyal first preference listeners.

The amount of time a listener spends with a given station is another sign of how loyal they are to that station.   Radio stations that attract higher time spent listening make it easier for advertisers to build an effective frequency.  According the latest Arbitron New York market survey, the average adult listener spends 13:45 with Radio.  That is nearly 2 hours per day.  However, that listening is spread over numerous stations.  The average New York station has an AWTE (Average Weekly Time Exposed) of 2:47.

Stations with higher TSL can boast a more loyal listener than those with lower TSL.

While buying Radio is fairly simple, it is important to determine which stations both reach and deliver the right listeners for your product or service.

If you want to reach just about everybody in an ideal advertising setting –

YOU NEED RADIO