Miracle Back Brace was a Cinderella story from the start. A small company with a lot of potential that was in need of a great marketing campaign. Cumulus Media was able to hone in on the workmanship and reliability of such unique devices in this wonderful company. Originally the small “mom & pop” type company was not reaching enough of their target audience. With the help of Cumulus Media, more and more listeners were reached via radio and in the digital market.
Strategic advertising with Cumulus created a sought-after device and gave the company an advantage over its competitors. The company had a very limited budget and were reaching very small numbers daily. Once Cumulus Media was able to create a different and tailored marketing strategy for Miracle Back Brace, the company’s growth and development were exponentially increased. In addition to radio listeners, the digital traffic hits for Miracle Back Brace were increased by over 100% percent. Radio personality Don Imus was a believer after he was sent a Miracle Back Brace and gave the boost that the company had sought after.
Today, most of our honored personalities have endorsed this product due to its amazing quality.