73%, almost 9.5 million, Adults 18+ Listen to the Radio in their Car each Week

72%, over 10 million, Persons 12+ Listen to the Radio in their Car each Week

49% of NY Radio Listeners have an average Household Income of $75k+ ; 31% $150k+

NY Radio Listeners who will lease a new vehicle in the next year plan to spend more than $30K

New car owners are 22% more likely to Respond to Radio over ANY other Medium

In the next year, 928,312 persons in Nine County New Jersey plan to buy any new or used vehicle or plan to lease a vehicle.

Automotive Subcategory Annual Spending Power:

• New Car Dealers: $34B
• Used Car Dealers: $1.7B
• Recreational Vehicles: $96.2M
• Motorcycle Dealers: $397.2M
• Boat Dealers: $634.9M
• Auto Parts & Accessories Stores: $2B
• Tire Dealers: $711.4M
• General Auto Repair: $1.9B
• Exhaust System Repair: $54.4M
• Transmission Repair: $125M

Source: Arbitron NY MSA Spring 2007, Retail Spending Power / Scarborough NY Release 1 2007 – Feb06-Mar07