NYMRAD'S NEXTRADIO EVENT SHOWCASES THE POWER OF FM RADIO ON MOBILE PHONES --
NO DATA-USAGE FEES, TWO-WAY LISTENER INTERACTION, "BUY" BUTTON, AND MORE
PRE-LOADED FM RADIO APP TO BE ON TENS OF MILLIONS OF SPRINT PHONES
MUSIC INDUSTRY EXECS CONFIRM RADIO IS NUMBER ONE SOURCE OF NEW MUSIC
POST-PANEL "MEET & GREET" WITH NEW YORK'S BIGGEST RADIO STARS
from L: David Pogue, Joe Puglise, David Owens, Deborah Beagan, Joel Klaiman, Paul Brenner, and Joe Riccitelli
Top Row, from L: Bob Lee, WBLS; Ebro Darden, WQHT; Wayne Cabot, WCBS-AM; Kelly Ford, NASH; Cipha Sounds, WQHT; Danielle Monaro, Z100; Audrey Puente, Fox 5; Paul Cubby Bryant, WKTU. Bottom Row, From L: Shaila, WBLS; Marianela Gonzales, Lulu, WNOW; Peter Rosenberg, WQHT; Marissa Gonzales, Lala, WNOW; Speedy, WXNY; Race Taylor and John Foxx, WPLJ.
New York, NY (September 30, 2013) - New York Market Radio (NYMRAD) unveiled NextRadio, the industry initiative to make FM broadcast radio available on mobile phones via a pre-loaded, downloadable app. The event took place yesterday during Advertising Week at the Times Center in New York City. The game-changing FM radio mobile platform eliminates the costly data-usage fees associated with mobile streaming and features: a buy-button for purchases and coupons, hyper-local geo-targeting advertising opportunities, two-way listener interactive elements, and more.
One of the most talked about events at this year's Advertising Week, the NextRadio panel was moderated by David Pogue, Technology Columnist at the New York Times, and included: David Owens, Vice President, Product, Sprint Corporation; Paul Brenner, Senior Vice President & Chief Technology Officer, Emmis Communications; Joel Klaiman, Executive Vice President & General Manager, Columbia Records; and Joe Riccitelli, Executive Vice President & General Manager, RCA Records.
A ground-breaking arrangement with Sprint led by Jeff Smulyan of Emmis Communications marks the first time a U.S. wireless carrier is making FM broadcast radio accessible on a broad array of its devices.
"Every device we launch will include the NextRadio app," said Owens, who promised that "tens of millions of (Sprint) phones will be pre-loaded with the app."
Riccitelli confirmed that Radio is the number one driver for new music, putting to rest any unsubstantiated reports to the contrary. "Listening to radio on mobile phones is continuous distribution," he added noting that consumers can transition from listening in their car to listening on their mobile phone without interruption. Klaiman agreed, observing that FM on radio also contributes "elongated listening."
Owens highlighted the interactive elements of the platform, specifically pointing out real-time benefits, such as a consumer texting a friend what song they are listening to at that very moment and text-to-win-tickets options.
The panel discussed how the NextRadio app can increase music sales in addition to exposure, and how the revenue-generating capabilities apply to other advertising categories. Riccitelli noted the power of the "buy" button on the NextRadio app, and Brenner referenced location-based advertising, couponing, and click-to-route features.
"Radio will be even more dynamic and interactive with the enhanced advertiser capabilities of the NextRadio app on mobile phones," observed Joe Puglise, President, Clear Channel Media and Entertainment, NY, and Chairman of NYMRAD, who introduced the panel.
"Radio has always connected with its listeners," commented Deborah Beagan, Executive Director, NYMRAD. "With NextRadio, advertisers can tap into that strong listener loyalty while engaging consumers directly."
Immediately following the panel discussion, NYMRAD hosted a special "meet and greet" reception with some of New York Market's biggest radio stars: Danielle Monaro from The Elvis Duran Morning Show, Z-100; Paul "Cubby" Bryant, WKTU; Peter Rosenberg, Cipha Sounds, Laura Stylze, Shani Kulture and Ebro from HOT 97 Morning Show, along with Funk Master Flex; Lulu and LaLa, 92.3 NOW Morning Show; Wayne Cabot, WCBS Newsradio 880; Bill Plaxx, FRESH; DJ Envy, Angela Yee, and Charlamagne tha God from "The Breakfast Club Morning Show" Power 105; Kelly Ford, Midday Personality on NASH; Race Taylor and John Foxx, WPLJ; Madelyn Rodriguez, Speedy, Diane Sanchez, Univision; Shaila and Bob Lee, WBLS.
This is NYMRAD's fourth year presenting radio-centric events at Advertising Week. Previous speakers at NYMRAD's events have included Richard Branson, Chris Hughes, Donnie Deutsch, Mary J Blige and more.
The entire NYMRAD NextRadio panel discussion can be viewed here.
New York Market Radio Association (NYMRAD) is a marketing association supported by the New York area Radio stations. Our mission is to raise the profile of Radio in the New York Market by providing information and research to companies that may be considering advertising on Radio, to advertising agencies that may be recommending Radio to new or existing clients, and to our member Radio stations in their pursuit of new business.